Ron Cornwell, Equity Principal at Milliman, will walk through the platform's capabilities. PersonalBlue is a comprehensive ICHRA provider that partners with Blue Cross and Blue Shield and their brokers to provide strategic consulting, best-in-class banking with payroll deduction, an exclusive PersonalBlue Marketplace with only Blue Cross and Blue Shield plans, and licensed enrollment support.  PersonalBlue combines the advantages of offering an ICHRA with the look and feel of traditional group health insurance.